Ux- Design Project
Project Overview
This case study focuses on designing a user-centered app that simplifies the customization of theme-based flower arrangements for individuals and businesses.
Project Title : Designing a Flower Arrangement Customization App Using UX Design Principles.
Targeted users: Individuals and business owners seeking customized flower arrangements based on personalized themes for occasions such as birthdays, weddings, anniversaries, celebrations, or branded spaces.
My Role: UX Designer
Duration: 4 weeks
Digital tools used :
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Figma – For wireframing, UI design, and interactive prototypes
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Google Slides – For developing user personas
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Google Docs – For creating empathy maps and documenting research insights
The Problem Statement
Busy individuals and business owners struggle to find flower arrangements that match their specific themes and aesthetic preferences. Existing flower-ordering platforms offer limited customization, making it difficult to create floral designs that align with unique event or brand themes.
The Solution
I designed a user-centered flower arrangement customization app that enables users to create theme-based floral designs with ease. The app provides guided customization, curated pre-designed options, and real-time visual previews to simplify decision-making. It helps busy individuals and business owners save time, reduce decision fatigue, and create arrangements that align with their chosen theme and brand aesthetic.
Outcome
The final design delivers a more intuitive and efficient ordering experience, helping users make quicker decisions and create personalized, theme-based arrangements with confidence.
Phase1: Empathy-User Research
To understand user needs, I conducted secondary research, including online reviews of flower vendors and competitor analysis of flower delivery platforms. Additionally, I made assumptions based on common user behaviors to identify potential pain points in ordering customized, theme-based flower arrangements.
Key Insights:
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Time constraints
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Too many vendor options
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Lack of theme-based filtering
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Limited customization visibility
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Concerns around payment security
These insights guided the design focus on simplicity, guided customization, clear visual previews, and building user trust.
Phase2: Define-Empathy Map and Persona
Based on the research insights, I developed:
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Empathy Map to understand user behaviors, thoughts, and emotions
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User Personas to define user goals, frustrations, and motivations
This helped identify key pain points and uncover design opportunities.
Phase 3: Ideate -Story Boarding & Paper wire frame
I created storyboards to visualize how users interact with the app in real-life scenarios. This helped explore potential solutions and map the user journey before moving into wireframing.
Phase 4: Design - Creating Action Map, Low & High Fidelity Prototype and Mockup using Figma
Paper Wireframes I created paper wireframes to quickly explore layout ideas and structure the core features of the app, including theme selection and customization flow.
Action Map
Low-fidelity Mockup
High-fidelity Mockup
Final Design
Phase 5- Evaluation
The design was evaluated based on assumed user behavior and usability principles to assess the effectiveness of the customization flow. The solution focuses on reducing decision fatigue through guided steps and visual previews, while maintaining a clear and intuitive navigation structure. Overall, the final design aims to provide a more efficient and personalized experience for users creating theme-based flower arrangements.